Digital Marketing Specialist (MEA)

TL;DR

Digital Marketing Specialist (MEA): Driving impactful digital marketing campaigns and demand generation across the Middle East and Africa region with an accent on marketing automation, email strategy, and performance analytics. Focus on mapping customer journeys, executing account-based marketing strategies, and optimizing lead conversion through data-driven insights.

Location: Must be based in Egypt (Remote)

Company

hirify.global is a global leader in network video and security solutions, committed to creating a smarter and safer world through innovation and collaborative technology.

What you will do

• Own and drive digital marketing campaigns across the MEA region to engage audiences and generate leads.
• Map customer journeys and design automated email campaigns to optimize conversion rates.
• Coordinate with the EMEA marketing team to execute localized demand generation strategies.
• Measure campaign performance, create dashboards, and provide actionable insights for marketing decisions.
• Manage the marketing automation platform and ensure compliance with data privacy regulations.
• Develop and execute Account-Based Marketing (ABM) strategies in collaboration with account managers.

Requirements

• 6+ years of experience in digital marketing or demand generation.
• Hands-on experience with Salesforce/Pardot (certification is a plus).
• Strong proficiency in Google Ads, LinkedIn Campaign Manager, and digital analytics tools.
• Excellent project management and organizational skills.
• Must be based in Egypt for this remote role.
• Excellent communication skills in English.

Nice to have

• Experience with Marketo, Clay, Bombora, or SEMRush.
• Experience with project management tools like Monday.com or Notion.

Culture & Benefits

• Work in an international, innovative, and people-focused environment.
• Opportunities for professional growth and impact within a global organization.
• Commitment to diversity, inclusion, and sustainability.
• Collaborative and open company culture.