Digital Marketing Specialist (Cybersecurity)

TL;DR

Digital Marketing Specialist (Cybersecurity): Developing and executing multi-channel digital marketing strategies to drive qualified leads and maximize ROI with an accent on performance marketing and data-driven optimization. Focus on managing paid advertising campaigns across Google and LinkedIn, optimizing conversion rates, and building comprehensive attribution reports.

Location: Remote (United States)

Company

hirify.global is a leader in cyber resilience providing a self-healing Zero Trust platform to secure the Work from Anywhere era.

What you will do

• Develop and execute digital marketing strategies across email, ads, and website chat bots.
• Plan and optimize paid advertising campaigns on Google Ads and LinkedIn to drive qualified leads.
• Monitor landing page performance and conduct A/B testing on creative assets and copy to improve conversion rates.
• Manage performance marketing budgets and ensure efficient allocation across channels.
• Build comprehensive dashboards and reports to track the full customer journey and attribution analysis.
• Produce webinars and manage the subsequent reporting and lead nurturing data import.

Requirements

• Must be based in the United States.
• 2-5 years of experience in marketing with a proven track record in performance marketing and paid advertising.
• Strong analytical skills with proficiency in Google Analytics and platform-specific reporting tools.
• Ability to create reports and dashboards that communicate ROI to senior leadership.
• Strong organizational and project management skills for a deadline-driven environment.
• Excellent interpersonal skills for collaboration with cross-functional teams.

Nice to have

• Experience in the technology or security industry.
• Familiarity with B2B sales funnels and mapping content to the partner journey.
• Experience with Marketo, Salesforce, Drift, LinkedIn Ads, or Demandbase.
• Proficiency in BI tools like Tableau, Power BI, or Looker.
• Google Ads or Facebook Blueprint certifications.

Culture & Benefits

• Remote-first approach supporting the "Work from Anywhere" philosophy.
• Collaborative environment focused on information sharing and team-based success.
• Opportunity to work with a global team across North America, Europe, and Asia.
• Commitment to diversity and equal employment opportunity.