CRM Manager (Fintech)

TL;DR

CRM Manager (Fintech): Driving lifecycle growth for new financial products including Consumer Lending, Wallet, and Bill Payments with an accent on automated journey design and user segmentation. Focus on executing A/B tests, measuring true incrementality, and converting remittance users into multi-product users.

Location: Hybrid (Offices in Miami, Mexico City, and presence in Buenos Aires)

Company

hirify.global is a hyper-growth Series B fintech building a financial ecosystem for Latin immigrants in the U.S. using AI, blockchain, and stablecoins.

What you will do

• Own CRM execution for Consumer Lending (SNPL) and new products using Customer.io to drive adoption and repeat usage.
• Design and deploy automated lifecycle journeys and cross-product adoption flows to convert remittance users into broader Félix users.
• Develop high-quality user segments in collaboration with the Data team to identify high-propensity and eligible users.
• Lead end-to-end QA for all communications, ensuring zero-error deployment across WhatsApp, Email, SMS, and Push notifications.
• Convert product goals into structured A/B tests and lifecycle experiments using holdout groups to measure true incrementality.
• Monitor live journeys and analyze performance through CPiU and product-specific KPIs to optimize funnel efficiency.

Requirements

• 4+ years of experience in CRM, Lifecycle Marketing, or Growth Marketing.
• Deep technical knowledge of CRM platforms, preferably Customer.io, including trigger logic and Liquid personalization.
• Strong experience with A/B testing, holdout groups, and measuring incremental behavior.
• Ability to work cross-functionally with Product, Data, Design, and Copywriting teams.
• Analytical rigor with the ability to interpret data and work with BigQuery-backed audience segments.
• Advanced English level.

Nice to have

• Hands-on experience with multi-channel execution across WhatsApp, Email, SMS, Push, and In-App messages.

Culture & Benefits

• Hybrid work environment with offices in Miami and Mexico City.
• Competitive salary, initial stock options grant, and annual performance bonus.
• Comprehensive health, dental, and vision plans.
• Unlimited PTO and paid parental leave.
• Dynamic entrepreneurial environment with a focus on radical transparency and high ownership.