PPC - Digital Marketing Specialist

TL;DR

PPC - Digital Marketing Specialist (Digital Marketing): Develop and execute regional social media and digital marketing campaigns with an accent on paid promotion, content calendar ownership, and performance reporting across organic and paid channels. Focus on adapting strategy using performance data and coordinating with corporate, regional, product, and journal marketing stakeholders.

Company

hirify.global is an open-access scientific publisher headquartered in Switzerland.

What you will do

• Own regional social media and digital marketing strategy for assigned locations in collaboration with key stakeholders.
• Manage the content calendar across key channels (social, paid, regional website, digital events) and ensure timely execution.
• Develop and implement paid social media strategy for assigned regions using established frameworks, tools, and processes.
• Prepare and present monthly reports on organic and paid campaign performance across channels.
• Refine and adapt content and campaign ideas based on performance data and stakeholder priorities.
• Coordinate outreach with the regional academic community to create region-specific content (e.g., interviews, webinars).

Requirements

• Bachelor’s degree or above in Communications, Marketing, Public Relations, Advertising, or a related field.
• Experience coordinating paid social media or paid digital marketing activities for business.
• Native-level English proficiency.
• Intermediate knowledge of social media platforms including Facebook, Twitter, LinkedIn, and Instagram.
• Experience with social media ad managers (Google Ad Manager is a plus) and marketing/data tools (e.g., Hootsuite, Falcon, Sprout, Google Suite such as GA4, Tag Manager, Search Console) plus data visualization tools.
• Strong analytical, organizational, and prioritization skills.

Culture & Benefits

• Full-time in-office role in Manchester city centre (next to Piccadilly Gardens).
• Flexible working times (start 7–9am; finish 3–6pm).
• Paid time off for special occasions (e.g., getting married or moving house).
• Private health membership with Bupa after probation (Health Cash Plan).
• Bonus incentives for high-performing employees and access to Perkbox discounts.
• Cyclescheme and Techscheme benefits for commuting and tech purchases.

Hiring process

• Submit a CV via the provided application link.
• Interviews and evaluation steps are not specified in the posting.