Marketing Programs & Operations Manager

TL;DR

Marketing Programs & Operations Manager (AdTech): Managing the execution, deployment, and performance analysis of global email campaigns and marketing programs within HubSpot with an accent on data-driven reporting and lead-to-revenue funnel optimization. Focus on coordinating cross-functional workflows, maintaining database hygiene, and scaling campaign operations across international regions.

Location: Must be based in or able to commute to NYC for a hybrid schedule (3 days per week)

Salary: $54,000 - $101,000

Company

hirify.global is a leading software platform providing transparency and data-driven insights into the quality and effectiveness of digital advertising for global brands and platforms.

What you will do

• Build, test, and deploy email marketing campaigns including newsletters, lead nurture, and event promotions in HubSpot.
• Manage audience segmentation, list processing, and database hygiene to ensure high-quality campaign delivery.
• Report on email and campaign performance, providing actionable insights and recommendations to stakeholders.
• Coordinate with global Content, Product Marketing, and Creative teams to align assets for campaign execution.
• Lead A/B testing initiatives to improve engagement and optimize campaign performance.
• Collaborate with Sales Ops to support lead funnel process flows and engagement sequences.

Requirements

• 4+ years of experience in email marketing or marketing operations.
• Hands-on expertise with marketing automation platforms, specifically HubSpot.
• Working knowledge of Salesforce and its integration with marketing automation.
• Analytical mindset with experience in campaign performance reporting.
• Ability to collaborate across global time zones, including occasional early or late calls.
• Must be able to work from the NYC office 3 days per week.

Nice to have

• Experience with HTML and CSS for email troubleshooting.
• Familiarity with GA4, Looker, or Monday.com.
• Background in B2B marketing, digital media, or ad tech.
• HubSpot certification.

Culture & Benefits

• Competitive salary with bonus, equity, and comprehensive benefits package.
• Opportunity to work in a global, collaborative environment.
• Focus on professional growth and industry best practices.
• Supportive team culture that values diverse perspectives and encourages applications from all qualified candidates.