Field Marketing Specialist (Events)

TL;DR

Field Marketing Specialist (Events): Driving pipeline generation and regional event strategy for the North American Health and Life line of business with an accent on end-to-end event execution and stakeholder management. Focus on managing complex logistics, vendor relationships, and leveraging CRM tools to track and qualify leads for a high-growth AI insurance platform.

Location: Must be based in or near Boston, MA (Hybrid: 1 day per week in office)

Salary: $65,000 - $75,000 USD

Company

hirify.global provides AI-powered solutions that transform the insurance industry by empowering human experts with accurate, explainable, and secure data insights.

What you will do

• Manage end-to-end event strategy, including research, logistics, and project planning for regional conferences and webinars.
• Secure speaking and sponsorship opportunities while maintaining strong relationships with regional sales teams.
• Drive event attendance by building target lists, emails, and landing pages using HubSpot.
• Serve as the primary point of contact for external vendors, managing procurement and contract negotiations.
• Track, qualify, and report on event-generated leads using Salesforce.
• Ensure flawless on-site execution for major industry events and tradeshows.

Requirements

• Must be based in or near Boston, MA and able to work in the office 1 day per week.
• 2–3 years of experience independently executing B2B conferences, tradeshows, and webinars.
• Strong operational proficiency with CRM and Marketing Automation systems, specifically Salesforce and HubSpot.
• Excellent project management skills with the ability to handle multiple fast-paced initiatives simultaneously.
• Proven ability to manage vendor partnerships and internal stakeholder expectations.
• Ability to travel to 4-6 events per year.

Culture & Benefits

• Flexible remote and hybrid working options.
• Competitive salary with a variable performance-based component.
• Learning and development opportunities, including monthly half-day Focus Fridays.
• Generous PTO and paid holidays.
• Mental health benefits and paid volunteering days.

Hiring process

• Recruiter interview followed by a series of interviews with the Hiring Manager, Sales Leader, Global Field Marketing Leader, and CMO.