Head of Brand Marketing

TL;DR

Head of Brand Marketing: Own brand strategy and translate it into in-market execution across brand campaigns, paid media, and experiential activations with an accent on leading complex cross-functional workstreams and ensuring every brand dollar drives a coherent, high-quality market presence. Focus on connecting upper-funnel brand work to conversion-focused marketing, maintaining brand consistency across creative, and managing significant media budgets with clarity and conviction.

Location: New York

Salary: $196,000 – $294,000 USD (Offers Equity)

Company

Harvey transforms how legal and professional services operate by combining agentic AI, an enterprise-grade platform, and deep domain expertise.

What you will do

• Lead global brand campaigns across paid media, experiential, and integrated activations.
• Own brand strategy and translate it into in-market execution plans; lead global brand activation strategy with regional context.
• Bridge brand and performance marketing by recommending strategies that connect upper-funnel campaigns to conversion-focused efforts, including messaging and sequencing across the funnel.
• Own brand consistency across performance creative by partnering with Creative/Design and DR teams, reviewing creative before launch, and recommending conversion optimizations without compromising brand integrity.
• Manage brand marketing budgets, including reconciliation and ongoing visibility into ROI.
• Manage a brand marketing team and lead agency relationships and RFP processes for media, experiential, and production partners.

Requirements

• 10+ years of experience in brand marketing, including brand campaigns, paid media strategy, and experiential marketing.
• Experience owning and optimizing significant media budgets, including familiarity with buying rates across channels.
• Experience managing external agencies and production partners across multiple simultaneous workstreams.
• Strong cross-functional leadership skills coordinating across Brand, Demand Gen, Creative, and Events teams.
• Experience directly managing marketing team members.
• Ability to operate in fast-moving environments and make sound judgment calls under ambiguity.

Culture & Benefits

• Mission-driven team focused on customer proximity, ownership, and high standards.
• Values: Decisiveness, Simplicity, and “Job’s Not Finished.”
• Competitive compensation with equity included in offers.
• Opportunity to help build a generational company at a key inflection point.