Integrated Brand Campaign Lead

TL;DR

Integrated Brand Campaign Lead (Brand Marketing): Oversee the strategy, development, and execution of integrated brand marketing efforts across paid, owned, and earned channels with an accent on cross-vertical campaign integration, narrative expression, and end-to-end portfolio ownership. Focus on building campaign workbacks and measurement frameworks, leading complex cross-functional execution in ambiguity, and optimizing results using data and customer insights.

Location: Austin, Texas; Bozeman, Montana; Denver, Colorado; Minneapolis, Minnesota; Missoula, Montana; Portland, Oregon; Salt Lake City, Utah; Seattle, Washington (United States)

Salary: $125,000–$155,000 upon hire

Company

hirify.global is a high-growth tech company building products to help people explore the outdoors with confidence.

What you will do

• Own year-long integrated brand campaign strategy, narrative expression, and execution aligned to the one-year integrated brand plan.
• Translate brand priorities into cohesive campaign strategies, briefs, channel plans, and go-to-market execution across paid, owned, and earned touchpoints.
• Build and manage campaign workbacks, launch plans, and post-launch learning loops to keep complex work moving with clarity and accountability.
• Lead cross-functional alignment across Creative, Vertical Marketing, Business Intelligence, Public Relations & Communications, Channel, Product Marketing, and Operations.
• Own campaign-level measurement strategy (KPIs, reporting cadences, learning plans) and use data/customer insights to optimize creative, channel mix, sequencing, and investment recommendations.
• Manage integrated campaign budgets and agency/external partner relationships; act as a player-coach while directly managing one Brand Manager.

Requirements

• 8+ years of experience in brand marketing, integrated marketing, or related disciplines.
• Proven success leading complex, cross-functional integrated brand campaigns from strategy through execution and optimization across multiple products/audiences/verticals.
• Experience building or scaling processes across multiple teams, business units, or go-to-market functions.
• Strong stakeholder management and written/verbal communication skills to tailor messages for different audiences.
• Experience using data, customer insight, and performance signals to inform decisions and improve outcomes.
• Permanent US work authorization is required. Ability to travel quarterly for multiple days to a corporate office or other onX strategic location.

Culture & Benefits

• Distributed workforce with regular in-person connection via regional basecamps.
• Comprehensive health benefits, including a no-monthly-cost medical plan.
• Paid parental leave: 13 weeks (birthing parents) and 5 weeks (non-birthing parents).
• 401k matching: 100% for the first 3% saved and 50% from 3–5%.
• Annual bonus of 10% based on company performance and equity via common share options with a vesting schedule.
• Flexible time away package including PTO, STO, VTO, and paid holidays.

Hiring process

• Interviews to evaluate integrated campaign leadership, cross-functional collaboration, and decision-making in ambiguity.
• Final steps include discussions aligned to role scope and expectations for portfolio ownership and measurement.