Director, Customer Lifecycle Marketing

TL;DR

Director, Customer Lifecycle Marketing: Building and leading lifecycle marketing systems and programs that drive client engagement, product adoption, retention, expansion, and advocacy with an accent on Net Revenue Retention (NRR) impact and behavior-based personalization. Focus on designing and optimizing the client journey, orchestrating segmentation/automation (including AI enhancements), and aligning cross-functionally to measurable client growth outcomes.

Location: Denver

Salary Range: $137,365-$206,048, plus 20% bonus potential

Company

hirify.global builds reservation software for tours, activities, and attractions used by clients worldwide.

What you will do

• Own marketing’s contribution to Net Revenue Retention (NRR), product adoption, client engagement, expansion pipeline, and expansion revenue.
• Define and continuously optimize the client journey across onboarding, activation, adoption, renewal, expansion, and advocacy.
• Design and scale a lifecycle marketing engine: campaigns, client communications, product launches, events (including the annual Spark user conference), and community/expansion initiatives.
• Build segmentation, personalization, automation, AI enhancements, and journey orchestration capabilities; establish testing and experimentation frameworks.
• Partner across Account Management, Sales, Onboarding, Product Marketing, Growth Marketing, Community, Partnerships, Creative Services, Product, and Revenue Operations to align on lifecycle definitions and performance.
• Lead and develop a team of 4–5 lifecycle marketers; drive experimentation, continuous improvement, and adoption of AI tools and practices.

Requirements

• 8–10+ years of experience in demand generation, lifecycle marketing, client/customer marketing, or retention marketing in B2B environments (preferably technology).
• Proven experience building and running lifecycle marketing systems connecting segmentation, campaign sequencing, and measurement into a repeatable engine.
• Strong lifecycle analytics skills (retention rates, expansion conversion, revenue per member) and ability to prioritize programs using lifecycle math.
• Experience designing multi-touch campaign sequences across the full member journey and tailoring communications by personas, roles, regions, and lifecycle stages.
• Experience leading teams that plan and produce events of different formats and sizes, including user conferences.
• Must be authorized to work in the United States for this position.

Culture & Benefits

• Medical, dental, and vision coverage.
• 26 vacation days, 10 sick days, and 12 paid holidays per year.
• Global leave benefits including 22 weeks paid parental leave and additional care/grandparent/bereavement leave.
• 401k with employer matching.
• Hybrid friendly, plus work-from-home assistance.
• Wellness benefits (Headspace subscription and wellness webinars) and educational opportunities.

Hiring process

• Pre-employment screening as part of the offer process.