Director, Growth Marketing (SaaS)

TL;DR

Director, Growth Marketing (SaaS): Owning and optimizing the demand generation engine for a healthcare consumer experience platform with an accent on pipeline generation, integrated campaign execution, and data-driven performance analysis. Focus on building full-stack demand programs, managing the marketing tech stack, and aligning cross-functional strategies with Sales and Product Marketing.

Location: Must be based in Canada. Toronto-area employees (within 65 km of HQ) are expected to work in-office Monday through Thursday.

Compensation: $145,000–$170,000 CAD

Company

hirify.global is a leading AI-powered healthcare consumer experience platform that delivers personalized digital health solutions for payers, providers, and consumer health partners.

What you will do

• Own pipeline generation targets, focusing on demos booked and opportunities created.
• Design and execute integrated demand generation programs across paid search, paid social, SEO, email, and events.
• Manage the marketing tech stack including Salesforce, Pardot, and Demandbase to ensure data hygiene and accurate attribution.
• Analyze campaign performance to optimize unit economics and provide actionable insights to leadership.
• Partner with Sales and Product Marketing to align on target accounts, messaging, and campaign timing.
• Leverage AI tools for research and content iteration while developing strategies for AI Engine Optimization (AEO).

Requirements

• 7+ years of B2B demand generation or growth marketing experience.
• Proven background in Enterprise SaaS marketing to large organizations (1,000+ employees).
• Hands-on experience with Salesforce, Pardot (or comparable MAP), Google Analytics, and SEMrush.
• Strong data analysis skills with the ability to translate metrics into clear recommendations.
• Demonstrated ability to execute full-stack campaigns rather than just managing briefs.
• Must be authorized to work in Canada.

Nice to have

• Background in healthcare technology or selling to health system buyers.
• Familiarity with healthcare compliance considerations like HIPAA.
• Experience with ABM platforms such as Demandbase or 6sense.
• Early experience with AEO and influencing LLM citations.

Culture & Benefits

• Commitment to equal employment opportunity and inclusive hiring practices.
• Flexible remote days provided based on distance to the office.
• Collaborative environment working with Sales, Revenue Operations, and Product Marketing.
• Focus on professional growth and career progression within the organization.