Senior Manager, Demand Generation (SaaS)

TL;DR

Senior Manager, Demand Generation (SaaS): Leading paid and lifecycle marketing programs to build pipeline across priority industries with an accent on integrated B2B enterprise motions. Focus on optimizing paid acquisition, designing nurture/retention flows, and leveraging AI agents to scale marketing operations.

Location: Must be based in North America

Salary: $140,000 – $180,000 USD

Company

hirify.global is the distributed company behind WordPress.com, WooCommerce, Tumblr, and Day One, focused on democratizing publishing and commerce.

What you will do

• Lead the team's craft depth in paid acquisition (channel strategy, audience design, attribution) and lifecycle marketing (nurture, retention, expansion).
• Design and execute end-to-end integrated programs to build pipeline across priority industries including Media, Public Sector, Manufacturing, Tech, and BFSI.
• Identify and mobilize against revenue opportunities and competitive shifts using signals from the Pipeline Council.
• Scale operational volume by briefing, reviewing, and retraining AI agents within an agentic workflow.
• Collaborate cross-functionally with peer Strategists, Sales, Product Marketing, and Customer Success to optimize the full funnel.

Requirements

• Strong B2B enterprise marketing experience, ideally within enterprise SaaS or technology.
• Deep specialization in paid media and lifecycle marketing with a proven track record of shifting retention and expansion metrics.
• Must be based in North America.
• Hands-on AI fluency: ability to use LLM-based tools and AI agents as core infrastructure in daily workflows.
• Strong data fluency: ability to pull data, build custom views, and make decisions from imperfect inputs.
• Bachelor’s degree in Marketing, Business, or equivalent professional experience.

Nice to have

• Credible breadth across other integrated motions: content, digital, events, partners, and ABM.
• Experience operating in high-speed environments that prioritize sprint cadences over fixed annual plans.

Culture & Benefits

• Fully remote work environment at a distributed company.
• Open vacation policy.
• Global salary ranges paid in local currency.
• Commitment to accessibility and diversity through Employee Resource Groups.