Director, Demand Generation (B2B SaaS)

TL;DR

Director, Demand Generation (B2B SaaS): Owning the programs and pipeline that fuel growth with an accent on funnel optimization, lead forecasting, and multi-channel campaign execution. Focus on building the connective tissue between strategy and execution, diagnosing funnel gaps, and collaborating with Sales and Business Operations to drive revenue.

Location: Must be based in the United States or Canada

Compensation: $180,000 – $213,000 base salary + commission + equity

Company

hirify.global is a user research platform that helps product teams build the right products faster by making user insights accessible and actionable.

What you will do

• Own top-of-funnel demand generation with a focus on MQLs and pipeline creation.
• Develop and execute demand generation strategy by identifying funnel gaps and deploying solutions.
• Manage paid campaigns in collaboration with agency partners and pilot new channels.
• Plan and execute field marketing programs, including conferences and executive events.
• Build and maintain lead and MQL forecasting models to track performance.
• Own campaign operations, including lead flow, routing logic, and data integrity.

Requirements

• 5+ years of experience in demand generation at a B2B SaaS company.
• Must be based in the United States or Canada.
• Proven track record of driving pipeline through paid programs and multi-channel campaigns.
• Strong analytical instincts with experience building forecasts and translating metrics into business narratives.
• Hands-on familiarity with marketing automation and CRM tools.
• Ability to navigate ambiguity and iterate quickly based on data.

Culture & Benefits

• Health, vision, and dental insurance with 100% of premiums paid.
• Flexible time off and flexible work schedule.
• $1,500 remote work setup fund and $500/month for dependent health or flexible benefits.
• Meaningful equity and company-paid retreats.
• Free access to mental health care and unlimited virtual therapy.
• Paid family leave (16 weeks).