Head Of Growth Marketing (SaaS)

TL;DR

Head of Growth Marketing (SaaS): Building and scaling the demand generation engine for a grant-management platform with an accent on multi-channel strategy, funnel optimization, and conversion. Focus on driving free-trial activation, aligning marketing with sales pipelines, and implementing data-driven experimentation.

Location: Must be based in the USA or Canada

Salary: $180,000–$200,000 + equity

Company

hirify.global is a profitable, YC-backed SaaS platform providing an operating system for grant-funded organizations.

What you will do

• Build and own the multi-channel demand engine including SEO, SEM, paid social, and email.
• Develop creative campaigns to drive engagement and conversion for nonprofits and grant-funded organizations.
• Own the conversion funnel from first touch through free-trial activation and sales handoff.
• Partner with product and RevOps teams to optimize landing pages, onboarding flows, and lead routing.
• Establish reporting infrastructure and a rigorous test-and-learn model for data-driven decision making.
• Leverage AI tools to accelerate execution and build scalable workflows.

Requirements

• 8+ years of experience in demand gen, growth, or performance marketing at B2B SaaS companies.
• Proven track record of owning a pipeline number and managing multi-channel demand engines.
• Hands-on expertise in SEO, SEM, paid social, email, AEO, and CRO.
• Experience managing execution through contractors and agencies while maintaining strategic ownership.
• Strong cross-functional collaboration skills with PMM, Sales, Product, RevOps, and Finance.
• Must be based in the USA or Canada.

Nice to have

• Experience building a growth function from the ground up at an early-stage company.
• Background in marketing to nonprofits, mission-driven, or grant-funded organizations.

Culture & Benefits

• 100% covered health, dental, and vision insurance for employees.
• Generous PTO and parental leave.
• 401(k) retirement plan.
• Home-office stipend and company laptop.
• Bi-annual company retreats.