TV, Video, Audio & Display Strategist (YouTube)

TL;DR

TV, Video, Audio & Display Strategist (YouTube): Planning and optimizing full-funnel media programs to drive customer acquisition and revenue with an accent on data-driven decision-making and cross-channel integration. Focus on leveraging proprietary insights to scale performance, manage complex media budgets, and ensure efficiency across CTV, video, and programmatic channels.

Location: Must be based in the USA

Salary: $85,000 - $95,000

Company

hirify.global is the largest independent full-funnel marketing agency in the U.S., specializing in uniting media and measurement to drive growth and eliminate waste.

What you will do

• Develop and execute full-funnel TVAD plans across CTV, OTT, online video, digital audio, and programmatic display.
• Lead day-to-day client strategy, presenting growth-focused updates and QBRs that connect media performance to business outcomes.
• Design and implement incrementality tests, lift studies, and A/B tests to validate media impact.
• Collaborate with internal teams including Econometrics, Creative, and channel leads to amplify growth and codify playbooks.
• Utilize platform capabilities and proprietary tools to optimize budgets, frequency, and inventory quality.
• Advocate for measurement frameworks and provide structured feedback to improve internal tools and AI adoption.

Requirements

• 5–7 years of experience managing TV, video, audio, or display media at scale with end-to-end ownership.
• Strong technical proficiency with DSPs, ad platforms, verification tools, and frequency management.
• Advanced data skills including Excel/Sheets and familiarity with SQL and GA4.
• Proven ability to connect media metrics to revenue, CAC, LTV, and incremental reach.
• Excellent communication skills with experience in client-ready storytelling and expectation setting.
• Must be authorized to work in the USA.

Nice to have

• Experience in analytical roles such as finance or consulting with strong media analytics exposure.
• Familiarity with retail media and commerce-focused advertising strategies.

Culture & Benefits

• Fully remote work environment with unlimited paid time off.
• Comprehensive healthcare coverage including medical, dental, and vision.
• 401(k) retirement plan with a 4% company match.
• Generous parental leave policy (16 weeks for birthing parents, 12 weeks for partners).
• Access to on-demand learning, mentorship programs, and leadership development resources.
• Wellness perks including unlimited telemedicine and teletherapy.