Senior Expert Digital Activation (Retail Media)

TL;DR

Senior Expert Digital Activation (Retail Media): Managing the setup and optimization of retail media campaigns across sponsored products, paid social, and programmatic channels with an accent on technical execution and performance tracking. Focus on maximizing ROAS and ACOS through audience refinements, bid adjustments, and cross-functional collaboration with ad tech and data teams.

Location: Cologne, Germany. Hybrid work available, including the possibility to work from anywhere in the EU for up to 20 days per year.

Company

Europe’s No.1 e-pharmacy focused on cutting-edge innovation in healthcare accessibility.

What you will do

• Own end-to-end setup, activation, and optimization of Retail Media campaigns across Sponsored Products, Paid Social, and Programmatic platforms (Meta, DV360).
• Translate media plans into technical campaign setups, covering targeting, bidding strategies, budget allocation, and attribution logic.
• Monitor performance using KPIs such as ROAS, ACOS, CPC, CPM, CPA, and CVR to identify optimization opportunities.
• Collaborate with Campaign Managers, Ad Tech, and Data teams to ensure accurate tracking and reporting.
• Develop best practices, playbooks, and activation standards for the wider team.

Requirements

• 4–6+ years of hands-on experience in performance marketing, paid media, or ad operations.
• Expertise in Retail Media platforms, Paid Social, and Programmatic Buying (e.g., Meta Ads Manager, DV360, Amazon Advertising).
• Strong proficiency in performance data analysis and campaign tracking setups.
• Fluency in both German and English for collaboration with international stakeholders.
• Structured and detail-oriented mindset with strong ownership.

Culture & Benefits

• Comprehensive onboarding program with welcome days.
• Urban Sports Club membership for health and wellness.
• Flexible work arrangements with individual WFH options.
• Budget and support for internal and external professional development trainings.
• Regular team-building events and company parties.