Senior Digital Activation Manager (Retail Media)

TL;DR

Senior Digital Activation Manager (Retail Media): Setup, monitoring, and optimization of Retail Media campaigns across Sponsored Products, Paid Social, and Programmatic channels with an accent on technical execution and KPI performance. Focus on translating media plans into high-quality setups, refining audience targeting, and optimizing ROAS/ACOS.

Location: Cologne, Germany (Hybrid; up to 20 days WFH within the EU possible)

Company

Europe’s No.1 e-pharmacy focused on creating a healthy collaborative environment and innovative health solutions.

What you will do

• Manage end-to-end setup, activation, and optimization of Retail Media campaigns across Sponsored Products, Paid Social, and Programmatic platforms.
• Translate media plans into technical setups, including targeting, bidding strategies, budget allocation, and attribution logic.
• Monitor performance using KPIs such as ROAS, ACOS, CPC, CPM, CPA, and CVR to drive business impact.
• Collaborate with Campaign Managers, Ad Tech, and Data teams to ensure accurate tracking and flawless implementation.
• Drive operational excellence by developing best practices, playbooks, and activation standards.

Requirements

• 4–6+ years of hands-on experience in performance marketing, paid media, or ad operations.
• Expertise in Retail Media platforms, Meta Ads Manager, DV360, Amazon Advertising, or comparable DSPs.
• Strong ability to work with performance data and tracking setups.
• Structured and detail-oriented mindset with strong ownership.
• Fluency in both German and English.
• Must be based in or able to work from Cologne, Germany.

Culture & Benefits

• Comprehensive onboarding program via Welcome days.
• Urban Sports Club membership package for health and fitness.
• Flexible work options with up to 20 days of remote work from anywhere in the EU per year.
• Support for professional growth through various internal and external trainings.
• Regular team-building events and company parties.