Demand Generation Manager

TL;DR

Demand Generation Manager (B2B): Planning, executing, and optimizing integrated demand generation programs across paid media, content, webinars, events, lifecycle marketing, and account-based marketing with an accent on pipeline creation and revenue growth. Focus on campaign performance optimization using analytics and AI-enabled insights, plus cross-functional execution with Product Marketing, Sales, Revenue Operations, and Marketing Operations.

Location: Remote (United Kingdom)

Company

hirify.global is an AI-first commerce network platform that helps brands and retailers deliver seamless e-commerce experiences.

What you will do

• Develop and execute integrated B2B demand generation programs across digital, paid media, content, webinars, events, lifecycle marketing, and account-based marketing.
• Translate business objectives and go-to-market priorities into measurable demand generation plans and audience/account targeting.
• Monitor and optimize campaign performance across engagement, pipeline, and revenue; improve targeting and conversion rates using testing and continuous optimization.
• Partner with Marketing Operations and Revenue Operations on attribution, reporting, campaign measurement, and 6sense strategy.
• Build performance reporting (dashboards, recommendations) for marketing stakeholders and leadership.
• Leverage AI-enabled tools and automation to streamline workflows and improve measurement and demand generation processes.

Requirements

• 5+ years of experience in B2B demand generation, integrated marketing, growth marketing, digital marketing, or related fields.
• Proven success driving engagement, pipeline growth, and business results through demand generation programs.
• Strong understanding of audience segmentation, campaign planning, marketing channels, and demand generation best practices.
• Experience analyzing campaign performance and using data to drive optimization decisions.
• Experience partnering cross-functionally with Sales, Product Marketing, Revenue Operations, and Marketing Operations.
• Ability to leverage AI-enabled tools and insights to improve marketing effectiveness and operational efficiency.

Culture & Benefits

• Remote-first working conditions with generous time off and wellness days.
• Enhanced private medical insurance and a health cash back plan, plus life insurance and disability benefits.
• Pension plan with a 4% company match.
• 25 days of PTO, 8 company-paid holidays, paid sick days, and paid volunteer day.
• £45/month remote work stipend for internet and access to wellbeing tools (e.g., Calm App) and an Employee Assistance Program.
• Professional development stipend and learning opportunities.

Hiring process

• Interviews to evaluate demand generation experience, cross-functional collaboration, and data/optimization approach.
• Discussion of role expectations and how AI-enabled tools will be applied to improve marketing performance.