Demand Generation & Events Lead

TL;DR

Demand Generation & Events Lead (B2B Marketing): Own pipeline-generating programmes across the UK with a strong focus on strategic events, account engagement, and lifecycle marketing. Focus on planning and executing B2B events across EMEA, aligning programs with sales teams, and optimizing performance for revenue growth.

Location: Hybrid model requiring availability at London office 2 times per week

Company

Tech transformation specialists uniting human expertise with AI to create scalable tech solutions, with over 8,000 employees worldwide and partnerships with more than 1,000 clients.

What you will do

• Plan and execute B2B event programs across EMEA, including conferences, executive dinners, roundtables, roadshows, and hirify.global-hosted events
• Own the EMEA events calendar, aligning with go-to-market priorities and regional growth
• Develop executive engagement opportunities and field activations to drive demand and pipeline
• Manage end-to-end event execution, including timelines, logistics, and vendors
• Partner with sales and vertical marketing to align events with target accounts and support follow-up
• Design lifecycle and nurture programs integrating event engagement with broader campaigns
• Track performance, report on leads and pipeline influence, and optimize strategies using data

Requirements

• 3–7 years experience in B2B marketing, focusing on demand generation, field marketing, and/or events
• Proven experience delivering events and programs that generate pipeline in enterprise or consulting environments
• Strong understanding of account-based marketing and complex B2B sales cycles
• Hands-on experience with marketing automation and CRM platforms (e.g. HubSpot, Marketo, Salesforce)
• Excellent project management skills for multiple programs
• Strong stakeholder management and collaboration with sales teams
• Experience in global companies and/or multicultural teams

Culture & Benefits

• Collaboration as superpower, with diversity and inclusion fostering a safe work environment
• Encourages applications from diverse and underrepresented groups
• Excellence as standard in a global, multicultural team setting