Performance Marketing Manager (Fintech)

TL;DR

Performance Marketing Manager (Fintech): Owning and scaling paid acquisition channels to drive member growth and revenue for Credit Karma with an accent on multi-channel strategy and team leadership. Focus on maximizing ROI across SEM, Paid Social, and Programmatic while implementing rigorous incrementality measurement frameworks.

Location: Oakland, California

Salary: $213,500 - $289,000

Company

hirify.global is a global financial technology platform providing financial tools like TurboTax, QuickBooks, and Credit Karma to millions of users worldwide.

What you will do

• Lead the end-to-end strategy and execution for all paid acquisition channels, including SEM, Paid Social, Programmatic, and TV.
• Oversee and mentor a team of 10-14 channel managers, promoting a culture of experimentation and accountability.
• Define investment roadmaps and prioritize budget allocation to maximize new member growth and revenue targets.
• Collaborate with Product, Analytics, and Brand teams to optimize GTM strategies and post-click funnel performance.
• Manage a multi-million dollar paid media budget and negotiate relationships with agencies and technology vendors.
• Develop incrementality measurement frameworks and drive rigorous A/B testing across creative and targeting strategies.

Requirements

• 10+ years of growth or performance marketing experience.
• At least 3 years of experience in a people management role.
• Deep expertise in paid acquisition channels (TV/OTT/CTV, SEM, Paid Social, OLV, Programmatic, Affiliate).
• Proven track record of scaling paid and organic programs to hit aggressive acquisition and revenue targets.
• Strong analytical skills and experience managing multi-million dollar media budgets.
• Must be based in Oakland, California.

Nice to have

• Experience in fintech, consumer tech, or DTC products.
• Familiarity with media mix modeling and incrementality testing methodologies (e.g., geo holdout, PSA testing).
• Hands-on experience with Google Ads, Meta Ads Manager, DV360, and The Trade Desk.
• MBA or an equivalent analytical degree.

Culture & Benefits

• Competitive compensation package with a strong pay-for-performance rewards approach.
• Eligibility for cash bonuses and equity rewards.
• Comprehensive benefits for full-time employees.
• Commitment to fair pay through regular comparisons across ethnicity and gender.