Lifecycle Marketing Manager (CRM)

TL;DR

Lifecycle Marketing Manager (CRM): Developing and executing lifecycle programs to reactivate churned users and convert new leads via owned channels with an accent on user behavior analysis and data-driven campaign optimization. Focus on building experimentation roadmaps, running A/B tests, and improving reactivation and lead-to-activation rates.

Company

hirify.global is a global platform that connects people with fitness and wellness experiences, helping users lead active and balanced lifestyles.

What you will do

• Own the strategy and roadmap for reactivating lapsed users and converting leads via email, push, in-app, and SMS.
• Analyze engagement, cohort, and behavior data to uncover drivers of reactivation and churn recovery.
• Build and manage an experimentation roadmap covering messaging, incentives, audiences, and channel mix.
• Launch and scale lifecycle campaigns from ideation to rollout using Braze and in-house tools.
• Design and analyze A/B tests to optimize KPIs such as reactivation and lead-to-activation rates.
• Partner with Creative, Product, Analytics, and FP&A teams to align priorities and drive growth initiatives.

Requirements

• 3+ years of experience in growth, lifecycle, or CRM marketing, consulting, or analytics.
• Hands-on experience with user acquisition, lead generation, and conversion optimization.
• Proven track record of owning lifecycle programs from strategy through execution and measurement.
• Strong analytical skills with the ability to translate data into actionable insights and testing plans.
• Proficiency in Excel and working knowledge of SQL for self-serve data extraction.
• Experience with Braze or similar lifecycle service providers and project management tools like Asana or JIRA.

Culture & Benefits

• Commitment to diversity, equity, and inclusion as an Equal Opportunity Employer.
• Work environment focused on fostering meaningful, real-world connections.
• Opportunity to shape healthier, more vibrant communities globally.