Manager 3, Creative Services - Credit Karma (Fintech)

TL;DR

Manager 3, Creative Services (Fintech): Defining and driving the creative vision for Credit Karma's member-facing ecosystem across owned channels with an accent on personalization at scale and storytelling frameworks. Focus on leading multidisciplinary creative teams, integrating AI-powered creative tools, and optimizing lifecycle marketing journeys.

Location: Oakland, California

Salary: $217,500 – $289,000

Company

hirify.global is a global financial technology platform that powers prosperity for millions of customers through products like TurboTax, Credit Karma, QuickBooks, and Mailchimp.

What you will do

• Define and evolve the creative vision and standards for Credit Karma across email, push notifications, in-app messaging, and CRM.
• Lead and develop a multidisciplinary team of Creative Directors, writers, designers, and content strategists.
• Build unified creative systems that balance brand excellence with high-volume personalized content production.
• Collaborate with Lifecycle, Product Marketing, Growth, and Data Science to translate member insights into creative strategies.
• Scale AI-powered creative and automation capabilities, blending AI tooling with human-centered storytelling.
• Oversee external agencies and freelancers to drive member engagement, retention, and brand affinity.

Requirements

• Location: Must be based in Oakland, California
• 12+ years of experience in creative leadership within technology, consumer, or financial services.
• 5+ years of experience leading senior creative talent, including Creative Directors and Art Directors.
• Proven track record of managing large-scale owned channel ecosystems (CRM, lifecycle marketing, editorial).
• Strong portfolio demonstrating strategic thinking and measurable business impact.
• Deep understanding of customer journey design and audience segmentation.

Nice to have

• Experience in consumer technology, fintech, or digital-first subscription businesses.
• Expertise in personalization frameworks and CRM strategy.
• Experience scaling AI-enabled workflows and human-in-the-loop operating models.
• Strong operational leadership skills in resource planning, budgeting, and organizational design.

Culture & Benefits

• Competitive compensation package with a strong pay-for-performance rewards approach.
• Eligibility for cash bonuses and equity rewards.
• Comprehensive corporate benefits package.
• Inclusive environment aligned with values of Hope, Ownership, Progress, and Empathy (H.O.P.E.).