Associate Manager, CRM Strategy

TL;DR

Associate Manager, CRM Strategy (Marketing): Supporting the development and execution of customer engagement strategies across a portfolio of entertainment brands with an accent on email, mobile, and push notification channels. Focus on delivering data-informed campaigns, optimizing performance through A/B testing, and scaling CRM capabilities to drive audience engagement.

Location: Must be based in or able to work in Los Angeles, CA (Hybrid)

Salary: $66,000 - $80,000

Company

hirify.global is a leading media and entertainment company operating iconic brands across news, sports, and digital entertainment sectors.

What you will do

• Execute and optimize weekly CRM campaigns across email and mobile channels.
• Partner with cross-functional stakeholders to align on campaign objectives and requirements.
• Manage campaign workflows and timelines using project management tools.
• Implement A/B testing, segmentation, and personalization strategies to drive engagement.
• Analyze campaign performance and provide actionable insights for optimization.
• Maintain quality assurance standards for campaign builds and asset updates.

Requirements

• 2+ years of experience in CRM or lifecycle marketing.
• Hands-on experience with CRM platforms like Sailthru, Salesforce Marketing Cloud, or Iterable.
• Strong understanding of segmentation, A/B testing, and behavioral targeting.
• Proficiency with analytics tools such as Tableau, Looker, or Adobe Analytics.
• Working knowledge of HTML/CSS and Adobe Creative Cloud for email editing.
• Must be able to work in a hybrid model in Los Angeles.

Nice to have

• Experience in the entertainment or direct-to-consumer industry.
• Familiarity with AI-driven CRM tools and trends.

Culture & Benefits

• Collaborative environment focused on creativity and continuous improvement.
• Access to competitive benefits including health insurance and retirement plans.
• Professional development opportunities and growth support.
• Hybrid work model with regular in-person collaboration.