Performance Marketing Specialist (Paid Media)

TL;DR

Performance Marketing Specialist (Paid Media): Managing and optimizing paid advertising campaigns across Google, Microsoft, and LinkedIn to achieve CPA and ROAS targets with an accent on lead generation and campaign health monitoring. Focus on developing media plans, optimizing conversion rates via GA4/GTM, and building high-converting landing pages.

Location: Remote (Schedule: 9:00 am to 6:00 pm Australian Eastern Time)

Company

hirify.global is a global professional outsourcing and staffing solutions provider.

What you will do

• Manage and optimize paid campaigns on Google Ads, Microsoft Ads, and LinkedIn to achieve CPA and ROAS targets.
• Perform daily account monitoring, budget pacing, and campaign health checks.
• Launch and optimize Search, Performance Max, Demand Gen, Video, Shopping, and B2B campaigns.
• Troubleshoot tracking using GA4, GTM, conversion pixels, and lead routing systems.
• Develop media plans and conduct competitor and market analysis to identify growth opportunities.
• Create ad copy and manage landing pages, forms, and email automation within client CMS platforms.

Requirements

• Proven experience managing paid media campaigns across Google Ads, Microsoft Ads, and LinkedIn Ads.
• Strong knowledge of campaign optimization, audience targeting, bidding strategies, and performance metrics (CPA, ROAS, CTR, CPC).
• Hands-on experience with Google Analytics 4 (GA4), Google Tag Manager (GTM), and conversion tracking.
• Experience with landing page builders, CMS platforms, and marketing automation tools.
• Ability to work Monday to Friday, 9:00 am to 6:00 pm Australian Eastern Time (Sydney Time).

Nice to have

• LinkedIn Advertising Certification.
• Experience with Reddit Ads, Programmatic Advertising, or direct media buying.
• Proficiency in building dashboards with Looker Studio.
• Basic graphic design skills using Canva.
• Experience with marketing automation platforms such as Pardot.

Culture & Benefits

• Permanent work-from-home arrangement.
• Immediate hiring process.
• Health insurance coverage for eligible locations.
• Stable full-time schedule (40 hours per week).