Director, Paid Media (SaaS)

TL;DR

Director, Paid Media (SaaS): Leading the end-to-end paid media function for the EverPro portfolio with an accent on full-funnel strategy and hybrid in-house/agency orchestration. Focus on scaling paid acquisition, implementing AI-native operating models, and optimizing marketing efficiency through rigorous measurement of CAC and ROAS.

Location: Must be based in the United States or Canada

Salary: $170k – $190k USD

Company

hirify.global is a leading service commerce platform providing vertically tailored, integrated SaaS solutions for global service-based businesses.

What you will do

• Lead and scale the paid media strategy across the EverPro portfolio, translating growth targets into channel plans and budgets.
• Own the full funnel from awareness and consideration through to acquisition.
• Manage and coach an in-house team of eight media executors and orchestrate relationships with agency partners.
• Embed AI tools and capabilities across workstreams to multiply productivity in creative production and analysis.
• Drive measurement and experimentation, moving toward incrementality and rigorous test-and-learn cadences.
• Partner with product, brand, lifecycle, analytics, and finance teams to align paid media with unit economics.

Requirements

• 10+ years in digital/performance marketing, with 3–5+ years of experience leading and developing teams.
• Proven track record of scaling paid acquisition against significant budgets.
• Deep expertise in paid search (Google, Bing), paid social (Meta, LinkedIn, Reddit), and programmatic.
• Must be eligible to work in the US or Canada without sponsorship.
• Strong analytical fluency in attribution, LTV:CAC, and payback periods.
• AI-native fluency with a track record of using AI tools to improve professional workflows.

Nice to have

• Experience in SMB-focused SaaS, subscription, or app-based businesses.
• Familiarity with home, field, or professional services verticals.
• Experience with modern martech stacks and warehouse-based reporting.

Culture & Benefits

• Flexibility to work remote, hybrid, or in-office within the country of employment.
• 401k with up to a 4% match and immediate vesting.
• Flexible and generous Time Off (FTO) policy.
• Employee Stock Purchase Program and Student Loan Repayment Program.
• Comprehensive health and wellness benefits, including an annual stipend.
• Investment in professional development via Udemy.