Senior Manager, Paid Search (AI)

TL;DR

Senior Manager, Paid Search (AI): Leading and scaling performance marketing business for affiliate commerce with an accent on paid search strategy across Google and Microsoft Ads. Focus on leveraging generative AI tools to automate workflows, optimize campaign performance, and drive profitable growth.

Location: Must be based in the United States. This is a hybrid role with occasional in-person events.

Salary: $105,750 - $220,000/yr

Company

hirify.global is a global media and technology company providing omnichannel advertising solutions and iconic digital products to hundreds of millions of users.

What you will do

• Own the overall paid search strategy and execution across Google and Microsoft/Bing Ads.
• Develop scalable growth plans balancing revenue, profitability, and operational efficiency.
• Leverage generative AI models to draft ad copy, build reporting queries, and optimize analytical workflows.
• Collaborate with product, engineering, and content teams to improve landing page conversion and user intent alignment.
• Mentor team members and manage agency partners to ensure operational excellence.
• Drive performance forecasting, budget planning, and growth modeling for the commerce business.

Requirements

• 7+ years of experience in paid search, performance marketing, or growth marketing.
• Deep expertise managing campaigns across Google Ads and Microsoft/Bing Ads.
• Demonstrated experience utilizing generative AI tools for ad copy, queries, and analytical workflows.
• Experience managing significant media budgets with accountability for ROI and profitability.
• Must be authorized to work in the United States.
• Strong analytical skills with experience leading cross-functional initiatives.

Nice to have

• Experience in affiliate marketing, commerce media, or consumer subscription businesses.
• Knowledge of conversion APIs, offline conversion uploads, and marketing measurement systems.
• Familiarity with search automation, feed-based campaigns, and bidding strategy optimization.

Culture & Benefits

• Comprehensive benefits including healthcare and 401k.
• Flexible hybrid work environment.
• Access to 11 employee resource groups (ERGs) fostering a culture of belonging.
• Education stipends and backup childcare support.
• Opportunities for incentive compensation via discretionary bonuses or commissions.