Director, Performance Marketing (Fintech)

TL;DR

Director, Performance Marketing (Fintech): Shaping and executing global performance marketing strategies for the Capital Access Platforms division with an accent on SEO, paid search, and paid social integration. Focus on driving organic and paid growth at scale within a complex, regulated financial environment.

Location: Must be based in New York or Atlanta, with a hybrid work environment (at least 3 days in-office).

Salary: $112,000–$207,000

Company

hirify.global is a global technology company serving the capital markets and other industries with diverse technology, analytics, and consultative services.

What you will do

• Define and lead the global performance marketing and acquisition strategy for the CAP division.
• Own SEO and answer engine optimization (AEO) strategy, including technical SEO and AI-driven discovery readiness.
• Lead paid search and paid social execution across Google, Bing, and LinkedIn.
• Establish performance measurement frameworks and executive-level reporting for cross-channel influence.
• Build and mentor a high-performing, multidisciplinary team across SEO and paid media.
• Ensure all marketing investments align with regulatory constraints and buyer intent.

Requirements

• Must be based in New York or Atlanta.
• Extensive leadership experience in performance marketing or growth roles within B2B financial services, fintech, or SaaS.
• Proven success in owning both organic and paid growth strategies with measurable business outcomes.
• Deep expertise in search-driven discoverability, technical SEO, and AI/LLM-driven answer engines.
• Strong paid media leadership experience, including budgeting and optimization at scale.
• Track record of operating effectively within large, matrixed enterprise environments with strict compliance requirements.

Culture & Benefits

• Competitive rewards package including base salary, annual bonus, and equity.
• 401(k) program with 6% employer match and Employee Stock Purchase Program.
• Comprehensive medical, dental, and vision coverage with health spending account.
• Hybrid work schedule with flexibility.
• Generous paid time off, parental leave, and student loan repayment program.
• Robust job skills training and professional development opportunities.