Senior Growth Marketing Lead (SaaS)

TL;DR

Senior Growth Marketing Lead (SaaS): Managing the full acquisition and activation funnel for a short-term rental revenue management system with an accent on organic presence, conversion rate optimization, and AI-native workflows. Focus on building growth loops, executing full-funnel experiments, and optimizing the signup-to-activation handoff.

Location: Remote (Must be based in Colombia)

Company

hirify.global powers the business of short-term rentals with a best-in-class Revenue Management System used by thousands of property managers and owners worldwide.

What you will do

• Own SEO, GEO, and AEO strategies across owned channels and lead content distribution and performance.
• Drive CRO across landing pages, signup flows, and onboarding entry points to close conversion gaps.
• Coordinate paid media strategies with specialized agencies to ensure full-funnel message consistency.
• Optimize the signup-to-activation handoff and track cohort retention during the credit period.
• Build and prioritize the growth experiment backlog, developing hypotheses and analyzing results.
• Analyze funnel metrics from first touch through activation to influence the product roadmap.

Requirements

• 5+ years of experience in growth, performance, or demand generation marketing, ideally in B2C or B2B SaaS.
• Proven track record of improving search rankings and organic performance.
• Experience using Google Analytics 4 (GA4) to pull data and execute based on insights.
• Experience designing and running end-to-end experiments from hypothesis to decision.
• Must be based in Colombia.
• Comfortable using AI tools as part of a daily workflow for research, writing, and testing.

Nice to have

• Experience in the short-term rental, proptech, or hospitality space.
• Familiarity with SQL or similar data querying tools.
• Experience with HubSpot, Webflow, or additional CRMs.

Culture & Benefits

• Stock options and unlimited PTO.
• Private health insurance.
• Inclusive workplace committed to diversity, equity, and inclusion.
• Culture of curiosity, trust, and rapid shipping.

Hiring process

• Initial video conversation with the Recruiting team.
• Interview with the Director of Growth Marketing.
• Completion of a role-relevant assignment followed by a presentation to stakeholders.
• Final interview with the VP of Marketing and VP of Product.