VP, Growth Marketing (SaaS)

TL;DR

VP, Growth Marketing (SaaS): Leading the global growth marketing function to drive demand, pipeline, and revenue impact with an accent on integrated campaign strategy, paid media performance, and lifecycle marketing. Focus on building a high-performing growth engine, optimizing funnel conversion, and fostering deep alignment between marketing and sales leadership.

Location: Must be based in New York, NY. The company maintains an office-first hybrid culture.

Salary: $260,000–$300,000

Company

hirify.global is a global leader in sports data and technology, delivering immersive and personalized experiences for fans through next-gen technology.

What you will do

• Develop and execute global growth marketing strategies across priority business segments.
• Build integrated programs to drive awareness, qualified demand, and pipeline growth.
• Oversee paid media strategy, budgeting, and channel performance optimization.
• Lead lifecycle and nurture programs to improve customer engagement and conversion.
• Partner with Sales and Revenue leadership to align marketing initiatives with commercial goals.
• Define KPIs, attribution models, and performance dashboards to measure business impact.

Requirements

• Must be based in New York, NY.
• Significant leadership experience in growth marketing, demand generation, or integrated B2B marketing.
• Proven track record of driving measurable pipeline growth and commercial impact.
• Deep expertise in paid media, marketing automation, and funnel conversion optimization.
• Strong analytical skills with experience in data-driven decision-making and attribution.
• Experience managing cross-functional teams, agency partners, and complex stakeholder groups.

Nice to have

• Experience within sports technology, media, advertising technology, or SaaS industries.
• Strong understanding of account-based marketing (ABM) strategies.
• Experience scaling global demand generation functions.
• Demonstrated success in marketing transformation and operational excellence.

Culture & Benefits

• Competitive salary and comprehensive benefits package.
• Commitment to employee wellbeing and professional development.
• Inclusive working environment with a focus on collaboration and belonging.
• Hybrid working model with an office-first approach.