Director Paid Creative Strategy

TL;DR

Director Paid Creative Strategy (Marketing): Lead the creative strategy for paid media channels including Meta, TikTok, Google/PMax, programmatic, and affiliates with an accent on building a disciplined testing framework and aligning creative with media spend strategy. Focus on designing data-driven creative testing, managing agency relationships, and driving performance insights to optimize paid creative effectiveness.

Location: London, Hammersmith, United Kingdom with eligibility for virtual and flexible working

Company

hirify.global is a product company specializing in retail, known for its pop culture collectibles and fandom-driven brands.

What you will do

• Own paid creative strategy across all DTC paid channels, setting platform-specific creative direction based on audience and spend efficiency.
• Translate business objectives into precise channel-level creative briefs and maintain knowledge of platform best practices and creative fatigue cycles.
• Design and manage a structured creative testing framework with statistical confidence thresholds and performance reviews.
• Lead agency and stakeholder management to align creative strategy with media investment and broader marketing campaigns.
• Provide strategic leadership to the Performance Content Producer and build processes that create competitive advantage.
• Stay ahead of trends in paid creative, AI-powered production tools, and platform innovation.

Requirements

• Location: Must be based in or able to work from the United Kingdom
• Extensive experience in paid media creative strategy or creative direction, preferably in high-volume DTC or performance marketing agency.
• Proven track record in building or leading paid creative testing functions impacting ROAS, CAC, or CVR.
• Deep expertise in Meta, TikTok, and Google/PMax platforms including algorithm dynamics and creative fatigue.
• Strong analytical skills and ability to translate data into creative hypotheses and outcomes measurement.
• Excellent stakeholder management and communication skills.

Culture & Benefits

• Competitive compensation package with full benefits and 401(K) plan with company matching.
• Creative work environment passionate about pop culture and fandom.
• Flexible and virtual working options available.
• Equal opportunity employer valuing diversity and inclusion.