Social Media Director (Entertainment)

TL;DR

Social Media Director (Entertainment): Leading the social media strategy and monetisation to drive audience growth and brand relevance across online platforms with an accent on community-first strategies and YouTube commercial growth. Focus on coaching a team of 11 experts, integrating AI into workflows, and translating complex data into executive-level storytelling.

Location: Hybrid in London, UK

Company

hirify.global is a leading branded television broadcaster and part of BBC Studios, delivering diverse entertainment content to audiences in the UK and Ireland.

What you will do

• Define and execute the overarching social media and monetisation strategy to increase reach and revenue.
• Lead, coach, and inspire a team of 11 social media experts to drive creative excellence and fandom.
• Manage relationships with social platforms to leverage BETA features and new opportunities.
• Oversee editorial output and campaign delivery, ensuring adherence to compliance and governance policies.
• Collaborate with the Marketing Leadership Team and BBC Studios on strategic planning.
• Identify and embed future capabilities, specifically AI, into team operations and workflows.

Requirements

• Proven experience creating and executing social media strategies linked to commercial and business objectives.
• Extensive senior management experience, including budgetary and P&L responsibility.
• Track record of driving audience growth and revenue on social platforms.
• Strong expertise in stakeholder management and influencing at the board level.
• Deep understanding of the media, entertainment, or streaming landscape.
• Must be based in or able to work in London on a hybrid basis.

Nice to have

• Experience leading organisational change, team upskilling, and transformation.
• Crisis management experience and confidence in navigating reputational challenges.

Culture & Benefits

• Hybrid working environment balancing home and office time for collaboration and work-life balance.
• Culture of fairness, respect, and inclusion, championing diverse voices.
• Opportunity to work within a high-profile ecosystem as part of BBC Studios.
• Focus on creative bravery and an environment that encourages innovative content.

Hiring process

• Recruiter phone screen.
• First stage video interview.
• Second stage in-person interview.
• Offer.