Director Of Marketing (Gamedev)

TL;DR

Director of Marketing (Gamedev): Leading the overall marketing strategy, go-to-market execution, and long-term business growth for Pikmin Bloom across North America with an accent on user acquisition, engagement, and live-service operations. Focus on building high-performing teams, driving cross-functional collaboration, and leveraging data and AI to optimize campaign performance and player experiences.

Location: Must be based in or able to work from San Francisco, United States

Salary: $161,500–$238,000 USD

Company

hirify.global is a leading global interactive entertainment company and mobile games publisher, home to major titles like MONOPOLY GO! and Pokémon GO, with a focus on creating enduring player experiences.

What you will do

• Own the North America marketing vision, strategy, and execution to drive sustainable growth in acquisition, engagement, and revenue.
• Lead and develop a high-performing regional marketing organization across user acquisition, social, partnerships, and live events.
• Define product positioning and audience strategies informed by player insights and competitive analysis.
• Partner with Product, Game Design, Engineering, and executive leadership to align marketing with business priorities.
• Manage regional marketing budgets, forecasting, and ROI analysis to optimize investments.
• Drive collaboration between North America and Japan-based stakeholders for global initiatives.

Requirements

• 12+ years of experience in marketing, gaming, or consumer technology, with significant mobile/live-service gaming expertise.
• Proven success leading integrated marketing strategy and execution for large-scale consumer products.
• Demonstrated experience managing and developing high-performing marketing teams.
• Strong analytical mindset with expertise in paid media strategy, performance analysis, and ROI evaluation.
• Outstanding verbal and written communication skills for executive-level presentations.
• Ability to operate effectively in a fast-paced hybrid environment.

Nice to have

• Familiarity with AI-powered marketing tools and emerging AI trends.
• Interest in applying AI and automation to improve marketing workflows and operational efficiency.

Culture & Benefits

• Comprehensive benefits package including healthcare and retirement plans.
• Unlimited paid time off and paid holidays.
• Equity and bonus eligibility.
• Pet insurance and other wellness perks.
• Collaborative, tenet-driven culture focused on innovation and meaningful player connections.