Senior Growth Marketing Manager (Gaming)

Location: El Segundo, California, United States; hybrid work with office attendance 2–3 times per week

Salary: $115,000–$135,000 annually, plus potential discretionary bonuses or incentives

Company

hirify.global America is the western branch of hirify.global, a global video game publisher and developer of online virtual worlds for PC, console, and mobile platforms, including MapleStory and Mabinogi.

What you will do

• Develop market intelligence roadmaps covering platforms, social ecosystems, and communities relevant to Asian American gamers.
• Lead data-driven social and digital campaigns focused on acquisition and engagement.
• Run test-and-learn strategies and A/B tests for media channels, creative hooks, and culturally relevant messaging.
• Monitor KPIs, optimize campaign performance in real time, and document repeatable channel and creative wins.
• Translate consumer data and campaign learnings into go-to-market frameworks and strategic recommendations.
• Partner with agencies and marketing, product, content, and leadership teams to ensure authentic audience communication.

Requirements

• 5+ years of experience in marketing strategy, product marketing, and/or brand marketing.
• Experience developing go-to-market initiatives based on audience insights in gaming.
• Strong analytical, communication, presentation, and project management skills.
• Experience with consumer data, performance metrics, research tools, Microsoft Office, and Google Suite.
• Native-level fluency in Korean or Chinese, including reading and writing, is required.
• Ability to mentor junior team members and manage multiple projects in a fast-paced environment.

Nice to have

• Experience with Chinese social media ecosystems such as RedNote, Bilibili, WeChat, and Weibo.
• Sustained engagement with Korean or Chinese American communities and nuanced knowledge of their cultural and consumer dynamics.
• Familiarity with MapleStory.
• Experience with JIRA, Confluence, or other project management tools.

Culture & Benefits

• Open communication, diversity, mutual respect, and cross-functional collaboration.
• Flexible hours and a hybrid work model.
• Medical, dental, vision, life, disability, and hospital indemnity benefits.
• 401(k) plan with company match, HSA contributions, flexible spending accounts, and pet insurance.
• Paid time off, sick days, company holidays, and a year-end break.
• Wellness credit, lunchtime yoga, language classes, catered lunches, happy hours, and team events.