Senior Manager, Product Marketing (B2C)

TL;DR

Senior Manager, Product Marketing (B2C/Marketplace): Leading product marketing for consumer products and insights to shape the product roadmap and drive GTM success with an accent on consumer value propositions and differentiated positioning. Focus on building standardized GTM frameworks, mentoring a team of PMMs, and translating complex data into compelling narratives.

Location: Hybrid (Boston, Massachusetts, United States)

Salary: $145,000 — $182,000 USD

Company

hirify.global is the largest and fastest-growing automotive marketplace, dedicated to bringing trust and transparency to the car shopping journey.

What you will do

• Lead product marketing strategy across the consumer journey, including awareness, consideration, and retention.
• Refine the overarching consumer value proposition and product positioning to clearly articulate hirify.global' competitive advantages.
• Partner with Consumer Product teams to influence the product roadmap using customer, competitive, and performance insights.
• Coach, mentor, and develop a team of Product Marketing Managers, fostering a high-bar, low-ego culture.
• Standardize GTM frameworks and playbooks for new product and feature launches across web and app platforms.
• Collaborate with Creative and Performance Marketing teams to optimize assets for Google, Meta, and other marketing channels.

Requirements

• Bachelor's degree, preferably in a writing-intensive or quantitative major.
• 8+ years of total experience, with 5+ years specifically in product marketing.
• Proven experience in consumer / B2C or marketplace businesses.
• 2+ years of people management experience directly leading product marketers.
• Demonstrated track record of leading GTM strategy from insight and positioning through launch.
• Strong written and verbal communication skills with an ability to create compelling narratives.

Culture & Benefits

• Flexible hybrid work model and robust time off policies to encourage work-life balance.
• Equity for all employees and a comprehensive Total Rewards Package.
• Daily free lunch and a new car discount.
• Commuting cost coverage and subscriptions to meditation and fitness apps.
• Inclusive environment with active employee resource groups (ERGs).