Senior Product Marketing Manager (Sales and Marketing Solutions)

TL;DR

Senior Product Marketing Manager (Sales and Marketing Solutions): Developing market insights, positioning, and customer-centric narratives for sales and marketing solutions with an accent on B2B buyer behavior and value articulation. Focus on translating complex product capabilities into compelling storytelling and aligning narratives across the buyer journey.

Location: Hybrid (Florham Park, New Jersey, USA)

Company

hirify.global is a leading global provider of business data, analytics, and insights.

What you will do

• Develop and refine positioning frameworks, value propositions, and core narratives to articulate differentiated value.
• Lead qualitative and quantitative research on markets, customers, and personas to inform messaging and programs.
• Translate complex product capabilities into clear, audience-relevant stories in collaboration with Brand and Communications teams.
• Partner with Sales Enablement to help customer-facing teams understand buyer context and objection handling.
• Act as a subject matter expert for assigned solutions and industries, identifying gaps in how solutions are communicated.
• Measure the effectiveness of messaging and content to iteratively raise the quality bar.

Requirements

• Must be based in or able to work in Florham Park, New Jersey (Hybrid)
• 8+ years of experience in product or strategic marketing within B2B environments.
• Experience with sales and marketing solutions such as CRM, marketing automation, or analytics platforms.
• Strong writing and storytelling skills with the ability to create SEO-optimized digital content.
• Proven experience using AI-enabled tools for research, content drafting, and analysis.
• Bachelor’s degree in Marketing, Business, or a related field.

Culture & Benefits

• Inclusive workplace committed to equal employment opportunity and diversity.
• Collaborative environment focused on a continuous growth mindset and professional development.
• Ownership-driven culture that encourages proactive problem solving and curiosity.
• Standard corporate benefits package (details available via company careers portal).