Senior Product Marketing Manager (SaaS)

TL;DR

Senior Product Marketing Manager (SaaS/Creator Commerce): Leading product marketing and GTM strategies to drive adoption and revenue across creators and brands with an accent on AI-native workflows and cross-functional alignment. Focus on translating complex product capabilities into compelling narratives and optimizing GTM execution using AI tools.

Location: Remote (Must be based in the US with valid work authorization)

Company

Global technology platform purpose-built to empower lifestyle creators to monetize their content through a world-class shopping app.

What you will do

• Own end-to-end go-to-market (GTM) strategy for product launches and key initiatives.
• Develop differentiated positioning, messaging, and value propositions for creators, brands, and consumers.
• Use AI tools to accelerate content creation, messaging, and overall GTM execution.
• Partner with Product, Sales, and Customer Success to align the product roadmap with market insights.
• Define segments and personas to guide targeting and conduct comprehensive competitive analysis.

Requirements

• 7–10+ years in Product Marketing, preferably within SaaS, marketplaces, or the creator economy.
• Must be authorized to work in the United States (no sponsorship provided).
• Proven track record of owning GTM strategies that drive adoption and revenue.
• Experience using AI tools to improve workflows, insights, or outcomes.
• Strong storytelling skills and the ability to simplify complex product capabilities.
• Strong analytical skills to inform strategy and measure impact.

Culture & Benefits

• Remote-first, productivity-first work environment.
• Competitive compensation package including 401(k) with company matching.
• Comprehensive health coverage: Medical, Vision, and Dental insurance.
• Paid maternity and paternity leave.
• Work-life balance perks including Summer Fridays and flexible PTO.