Staff Product Marketing Manager (Fintech)

TL;DR

Staff Product Marketing Manager (Fintech): Own go-to-market for the integration stack and developer ecosystem connecting hirify.global’s financial operations platform to partner tools and workflows, with an accent on developer/buyer segmentation, positioning, and end-to-end launch execution. Focus on building market insight that shapes product planning, driving developer activation and partner-influenced pipeline, and translating win/loss analysis into sharper commercial outcomes.

Location: United States

Salary: $137,000 - $201,600 USD (by geographic zone)

Company

hirify.global builds financial automation tools and an API/integration platform for businesses.

What you will do

• Develop a defensible understanding of developer and buyer audiences (jobs-to-be-done, segmentation, personas) and synthesize market/competitor signals into a clear point of view.
• Act as the voice of the market in product planning, influencing roadmap decisions and go/no-go and beta-exit outcomes.
• Create differentiated positioning and messaging for hirify.global’s API, developer, and integration offerings across multiple audience types.
• Own end-to-end go-to-market for new API capabilities, platform features, and partner integrations; coordinate messaging, timing, channels, and cross-functional readiness; define and track launch metrics.
• Build developer and integration marketing programs across the funnel and develop pricing/packaging points of view with the Pricing team.
• Deliver scalable sales enablement (pitch narratives, battlecards, objection handling, discovery frameworks) and run win/loss analysis to improve positioning and commercial outcomes.

Requirements

• 8+ years of B2B product marketing experience, including 3+ years marketing a platform, API, developer ecosystem, or embedded/infrastructure product.
• Strong customer and market research skills to synthesize qualitative/quantitative signals and defend a point of view with cross-functional partners.
• Proven experience owning go-to-market programs for technical products with developer/platform-builder audiences, including end-to-end launches and post-launch measurement.
• Ability to develop positioning and messaging that works across developer, technical buyer, finance buyer, and partner-channel audiences.
• Experience building sales enablement used by field teams and operating at a senior IC level without formal authority.
• Background in fintech/payments/financial infrastructure or enterprise software, with fluency in payment workflows, AP/AR processes, and financial-data compliance requirements.
• Visa sponsorship is not available; authorization to work in the United States is required now and in the future.

Nice to have

• Experience marketing a two-sided platform/marketplace (both supply and demand sides) with partner-influenced pipeline tracking.
• Familiarity with AI-agent ecosystems and LLM tool integration and how agentic workflows reshape software distribution.
• Experience with embedded or API-first distribution channels (embedded payments, banking-as-a-service, white-labeled infrastructure) or close proximity to accounting/ERP/SMB fintech companies.

Culture & Benefits

• Remote-eligible role with collaboration across offices (San Jose, CA; Draper, UT) and teams.
• Competitive benefits package including medical, dental, vision, life and disability insurance, 401(k), HSA/FSA, paid holidays, and paid time off.
• 100% paid employee health, dental, and vision plans (HMO/PPO/HDHP).
• Employee Stock Purchase Program, wellness & fitness initiatives, and employee recognition/referral programs.

Hiring process

• Interviews and assessments; unapproved external assistance (including generative AI) during live interviews/assessments is prohibited.
• Candidate accommodations are available upon request.