Head of Marketing (Fintech)

Location: Hybrid in Buenos Aires, Bogotá, or Miami, with travel for events and offsites

Company

hirify.global is a financial infrastructure platform for the Americas, providing local payments, installments, recurring billing, stablecoin rails, treasury, global payouts, and financial operations.

What you will do

• Own hirify.global’s brand, positioning, visual identity, and consistency across the website, sales materials, product, and customer-facing surfaces.
• Translate technical financial infrastructure into product marketing, launches, sales enablement, and messaging for CFOs and finance leaders.
• Build an English-first content and distribution engine across the website, blog, LinkedIn, press, and localized market channels.
• Lead events, founder positioning, booth programs, lead capture, CRM attribution, and follow-up tied to measurable pipeline.
• Own demand generation, including campaigns, paid media, funnel instrumentation, Google Ads, and SEO.
• Develop relationships with accelerators, communities, partners, and the Y Combinator network.

Requirements

• Experience running marketing across several countries with different payment cultures, media environments, and buyers.
• Background spanning at least two or three areas such as brand, paid media, and product marketing.
• Experience in a technology company, selling to businesses through long enterprise sales cycles.
• Hands-on ability to write copy, brief designers, build presentations, and analyze performance data.
• Excellent written English and the ability to present in English and Spanish are required.
• Experience in Latin American payments or fintech, or in another technical B2B category with sophisticated buyers.

Nice to have

• Portuguese proficiency and experience with the Brazilian market.
• Experience repositioning a company from startup image to credibility with regulated buyers.
• Press and analyst relations in payments or fintech.
• Experience managing major event programs, designers, or agencies.
• A strong network in the Latin American fintech ecosystem.

Culture & Benefits

• Founding marketing function with broad ownership and direct reporting to the co-founders.
• Marketing remains in-house, with agencies used only for specific areas such as press and visual identity.
• No inherited team initially; hiring is planned for the second year.
• Hybrid work in Buenos Aires, Bogotá, or Miami with travel for events and offsites.
• Competitive base salary, meaningful equity, and broad scope.

Hiring process

• Four conversations: an introductory meeting with a co-founder, a positioning working session, a sales conversation, and a final meeting with both founders.
• The decision is provided within one week of the final conversation.