Website Optimization Specialist (Marketing)

TL;DR

Website Optimization Specialist (Marketing): Driving the strategy behind the corporate website to deliver high-converting user experiences with an accent on data-driven insights and cross-functional collaboration. Focus on optimizing the customer journey, analyzing user behavior metrics, and managing content delivery via CMS.

Location: Waltham, MA or Remote (must be based in the USA)

Salary: $60,400 - $75,500 USD

Company

A marketing platform empowering small businesses, entrepreneurs, and non-profits to grow their online presence.

What you will do

• Lead web strategy conversations to prioritize initiatives supporting acquisition and engagement goals.
• Partner with Creative and Marketing teams to translate ideas into high-quality website experiences.
• Define and maintain site consistency standards for look, feel, and UX across the main domain.
• Analyze website metrics and user behavior using Google Analytics, Mouseflow, and Tableau.
• Manage the content delivery process, including QA and publishing within Contentful.

Requirements

• 2+ years of experience in marketing, content strategy, or web optimization.
• Proven ability to lead cross-functional conversations and influence stakeholders, designers, and developers.
• Analytical mindset with experience in data tools like Google Analytics or Tableau.
• Must be authorized to work in the United States.

Nice to have

• Familiarity with Contentful CMS.
• Experience with ClickUp project management tool.

Culture & Benefits

• Hybrid work model combining remote flexibility with office collaboration.
• Comprehensive health and welfare benefits package.
• Generous paid time off policy.
• Strong commitment to diversity, inclusion, and professional development opportunities.