Website Strategy & Experience Lead (Fintech)

TL;DR

Website Strategy & Experience Lead (Fintech): Owning and evolving the company website as a critical growth channel with an accent on acquisition efficiency, user conversion, and search discovery. Focus on building a scalable web platform, integrating SEO and AI discovery, and managing an experimentation roadmap to drive member growth.

Location: Must be based in the United States (excluding Hawaii)

Salary: $158,000 – $204,000

Company

A leading U.S. financial services platform dedicated to providing affordable, transparent, and user-centric financial tools to millions of Americans.

What you will do

• Define and execute the long-term strategy for the website as an acquisition and discovery platform.
• Analyze user journeys and conversion funnels to improve acquisition efficiency and web-to-app conversion.
• Partner with engineering and product teams to develop a flexible, scalable website architecture in Contentful.
• Lead search and discovery strategy, including technical SEO and generative AI discovery experiences.
• Manage an experimentation roadmap using tools like Ninetailed to drive scalable website improvements.
• Ensure all web experiences meet accessibility and regulatory standards, including ADA and CCPA.

Requirements

• 8+ years of experience in website strategy, growth marketing, or digital experience management.
• Proven track record of managing high-traffic websites that contribute to user acquisition.
• Deep understanding of SEO, conversion rate optimization, and modern discovery channels.
• Experience partnering with product and engineering teams to build scalable web infrastructure.
• Strong analytical skills using tools like Google Analytics.
• Experience with modern CMS platforms like Contentful and experimentation frameworks.

Nice to have

• Experience in fintech or other regulated industries.
• Familiarity with App Store Optimization (ASO) and app store landing page strategy.
• Experience supporting partnership or affiliate growth programs.

Culture & Benefits

• Virtual-first work culture with a home office stipend and flexible hours.
• Premium medical, dental, and vision insurance plans.
• 401(k) savings plan with matching contributions.
• Generous paid parental and caregiver leave.
• Flexible PTO and generous company holidays.
• Financial advisor and wellness support.