Conferences Marketing Manager

TL;DR

Conferences Marketing Manager: Develop and execute data-driven acquisition and paid growth marketing campaigns for hirify.global conferences with an accent on multi-channel performance marketing, lead/pipeline conversion, and ROI optimization. Focus on building targeted journeys for senior B2B decision-makers, partnering cross-functionally across web/content/brand/sales, and continuously iterating using analytics and survey insights.

Location: Stamford, CT

Salary: 86,000 USD - 118,000 USD (base)

Company

hirify.global provides expert analysis and guidance to enterprise leaders across business and technology.

What you will do

• Develop and run acquisition and paid growth campaigns across email, web, SEM, social, and retargeting to maximize registrations and qualified leads.
• Collaborate with conference web, content, brand, and sales teams to craft value propositions and tailored B2B buyer journeys.
• Use segmentation, competitive analysis, and market opportunity assessments to shape campaign strategy and positioning.
• Optimize channel mix and campaign ROI using analytics tools and survey data; iterate based on performance metrics.
• Create and optimize content for paid and owned channels to resonate with senior business decision-makers.
• Support sales enablement with prospect materials and a centralized repository of sales support tools; report results and improvements to stakeholders.

Requirements

• Minimum 5 years of experience in B2B/B2C acquisition, paid growth, and digital marketing with direct responsibility for revenue generation.
• Proven experience building multi-channel marketing campaigns, managing leads, and converting to pipeline.
• Strong analytics skills; experience with Google Analytics and marketing automation platforms is preferred.
• Experience with SEO/SEM, web content creation, and content management systems.
• Ability to write compelling copy and develop creative content for a senior-level business audience.
• Willingness to travel 5–10% regionally and internationally.

Culture & Benefits

• Hybrid work environment with flexibility to work virtually when productive and meet with colleagues in person.
• Generous PTO and a 401k match up to $7,200 per year.
• Annual bonus plan or uncapped sales incentive plan (role-dependent).
• Opportunity to purchase company stock at a discount.

Hiring process

• Application review and interviews to evaluate marketing execution, analytics, and cross-functional collaboration.
• Compensation and incentive details provided for eligible candidates.