Principal Product Marketing Manager (Cybersecurity)

TL;DR

Principal Product Marketing Manager (Cybersecurity): Owning the go-to-market strategy for core product lines with an accent on translating complex cybersecurity capabilities into compelling narratives. Focus on developing differentiated value propositions, leading major product launches, and creating high-impact sales enablement tools.

Location: Hybrid (New York City)

Salary: $170,000 - $210,000 (base plus bonus)

Company

hirify.global is the global leader in cybersecurity ratings, providing patented technology used by over 25,000 organizations for third-party risk management and monitoring.

What you will do

• Own end-to-end product positioning and messaging based on buyer research and competitive intelligence.
• Lead GTM planning and execution for major product launches from beta to general availability.
• Develop high-impact sales tools, including battlecards, pitch decks, and ROI frameworks.
• Deliver enablement sessions for Account Executives, SEs, and Partner teams.
• Produce authoritative content such as white papers, solution briefs, and case studies.
• Represent the product vision at industry events and analyst briefings.

Requirements

• 8+ years of product marketing experience, with at least 3 years in B2B enterprise software or cybersecurity.
• Proven track record of leading successful product launches with measurable GTM impact.
• Exceptional written and verbal communication skills for simplifying complex technical topics.
• Deep experience in building sales enablement assets and delivering field training.
• Strong analytical mindset to define strategy and measure performance.
• Bachelor's degree required; MBA or advanced degree is a plus.

Culture & Benefits

• Competitive salary and stock options.
• Comprehensive health benefits.
• Unlimited PTO and parental leave.
• Tuition reimbursements.
• Award-winning workplace culture recognized by Inc Magazine and Crain's NY.