Product Marketing Director (HRtech)

TL;DR

Product Marketing Director (SaaS/HRtech): Leading positioning, messaging, and go-to-market strategy for high-growth workforce intelligence solutions with an accent on revenue growth and commercial impact. Focus on distilling customer insights into actionable product guidance and enabling sales teams with compelling narratives to improve win rates.

Location: Must be based in Canada (Remote)

Salary: $153k - $193k per year + bonus

Company

Global leader in Workforce Intelligence providing AI-powered people analytics to help businesses lead with insight at scale.

What you will do

• Own the go-to-market strategy for key solutions to drive acquisition, expansion, and retention.
• Develop differentiated positioning and messaging that clearly articulates business value.
• Act as the voice of the buyer, translating customer insights into actionable guidance for product, sales, and marketing.
• Lead product and feature launches with measurable impact on awareness, pipeline, and adoption.
• Enable sales teams with compelling narratives, tools, and training to improve conversion and shorten sales cycles.
• Collaborate cross-functionally with Product, Sales, and Customer Success to ensure unified execution.

Requirements

• 5-7+ years of experience in B2B SaaS product marketing.
• Proven track record of owning strategic PMM initiatives that contributed to growth or market expansion.
• Ability to translate complex technical capabilities into clear business value for senior buyers.
• Strong commercial acumen, storytelling skills, and experience navigating ambiguity.
• Must be based in Canada.

Nice to have

• Domain knowledge or experience in HR tech, analytics, or workforce planning.

Culture & Benefits

• Competitive base pay range of $153k - $193k per year.
• Eligible for additional compensation such as bonus and commission plans.
• Opportunity to work with a market leader in workforce AI and people analytics.