Product Marketing Manager (AI)

TL;DR

Product Marketing Manager (AI): Leading go-to-market strategies and feature adoption for an AI-powered employee engagement platform with an accent on customer insights and cross-functional collaboration. Focus on driving sustained product usage, shaping the product roadmap through research, and amplifying customer success stories.

Location: Must be based in the United States

Company

hirify.global is an employee recognition platform dedicated to building meaningful workplace cultures where employees feel valued and connected.

What you will do

• Own the end-to-end go-to-market strategy for product launches, including positioning, messaging, and cross-functional coordination.
• Drive sustained feature adoption by designing programs that influence customer behavior and usage patterns.
• Lead the customer insight loop by facilitating research, focus groups, and user interviews to inform product development.
• Create compelling content assets, such as case studies and social campaigns, based on customer success stories.
• Partner with customer enablement specialists to execute communication strategies across various channels.
• Measure and analyze feature adoption and engagement data to iterate on marketing and product strategies.

Requirements

• 5+ years of product marketing experience, preferably within a SaaS or product-led growth environment.
• Proven ability to connect customer insights to product direction and GTM execution.
• Experience facilitating customer research and synthesizing qualitative feedback into actionable decisions.
• Strong editorial judgment and ability to use AI tools to accelerate drafting, research, and iteration.
• High ownership, scrappy mindset, and ability to thrive in ambiguous environments.
• Must be based in the United States.

Nice to have

• Experience marketing AI-powered features or products.
• Background in HR tech, culture tech, or employee engagement platforms.
• Familiarity with lifecycle platforms like Intercom, ChurnZero, or Customer.io.

Culture & Benefits

• Opportunity to work at the intersection of Product, Marketing, and Customer Success.
• Direct influence on the product roadmap and feature development.
• Collaborative environment focused on building meaningful employee recognition tools.
• Emphasis on data-driven decision-making and high-quality communication.