Sales Development Representative, SME & Growth, DACH

TL;DR

Sales Development Representative, SME & Growth, DACH (SDR): Driving Germany-first demand generation and early sales funnel execution for Airwallex by qualifying leads, running AI-assisted outbound, and coordinating handoff to sales. Focus on building and iterating outbound playbooks/ICP/sequence tooling, designing customer-journey “plays” across channels, and scaling pipeline creation through performance insights and AI-driven learnings.

Location: Berlin (hybrid, minimum 3 days/week in the office)

Company

Airwallex provides a unified payments and financial platform for global businesses.

What you will do

• Move qualified leads through the funnel by connecting prospects to a salesperson and arranging meetings.
• Initiate customer contact via calls and responses to Marketing-generated inquiries, and execute AI-assisted outbound sequences for the German market.
• Design, test, and run outreach “plays” across cold calls, emails, chat, and social media.
• Qualify prospects through effective questioning, present product information based on needs, and follow up on interested leads.
• Manage lead lists, meet/exceed SLAs, and keep CRM activity/contact data updated while supporting weekly reporting.
• Build, test, and scale outreach strategies and own outbound execution based on performance insights and AI-driven learnings.

Requirements

• 1+ year of experience in an SDR-related role, including setting up outbound strategy (playbooks, ICPs, sequencing, tooling) in a new or early-stage market.
• Superior verbal and written communication skills in German and English.
• Strong interest in technology, including hands-on experience using AI tools for outbound (e.g., sequencing copilots, enrichment, personalization, lead scoring).
• Entrepreneurial, builder mindset with strong intrinsic motivation and a bias to action; comfortable operating in ambiguity in a hyper-growth environment.

Culture & Benefits

• Hybrid work model with a minimum of 3 days per week working from the office in Berlin.
• Competitive salary plus equity.
• Collaborative open office space and regular team-building events.
• Freedom to be creative and contribute to building the growth engine from the ground up.

Hiring process

• Interviews as part of the application process.
• Evaluation of outbound strategy experience, communication skills, and ability to execute in a fast-paced environment.