Principal Brand Strategist (Fintech)

Location: Seattle, Washington, United States; hybrid schedule with onsite work Tuesday through Thursday each week

Salary: $152,000–$175,000 starting base salary per year, plus equity and other compensation components.

Company

hirify.global provides secure financial services that help customers move and manage money across borders, evolving from a remittance product into a global financial ecosystem.

What you will do

• Support brand evolution by evaluating agency work, pressure-testing ideas, and translating strategy into messaging frameworks, naming systems, and voice and tone guidelines.
• Develop strategic briefs for major brand moments, product launches, campaigns, seasonal initiatives, and culturally relevant events.
• Lead product and feature naming projects and develop segment-specific messaging for key customer corridors and markets.
• Train custom GPTs and other AI workflows on brand voice, strategic thinking, content quality, and compliance guardrails.
• Use customer, market, research, and analytics insights to identify opportunities and strengthen brand recommendations.
• Partner with Creative, Growth, Product, Regional, Communications, Research, and Analytics teams to deliver consistent messaging across channels and markets.

Requirements

• 5–10 years of experience in brand strategy, content strategy, or integrated marketing in an agency or in-house environment.
• Strong experience developing messaging frameworks and writing strategic briefs.
• Experience working with global or multicultural brands and sensitivity to cultural nuance and localization.
• Familiarity with AI tools for brand and copy work, such as custom GPTs or NotebookLM, or the ability to quickly develop this fluency.
• Ability to connect customer insight with strategic direction and translate brand strategy across creative, performance, and product contexts.
• Ability to work onsite in Seattle Tuesday through Thursday under the current hybrid-work expectations.

Nice to have

• Experience in fintech, financial services, or mission-driven consumer brands.

Culture & Benefits

• Connected Work Culture centered on in-person collaboration and innovation.
• Flexible paid time off.
• Health, dental, and vision coverage with a 401(k) plan and company matching.
• Paid parental, medical, military, and family care leave, plus mental health and family-forming benefits.
• Employee Stock Purchase Plan, equity participation, and continuing education.