Senior Product Marketing Manager (Fintech)

Location: Arlington, Virginia, United States; hybrid work with onsite attendance Tuesday through Thursday each week

Salary: $144,000–$180,000 gross per year, plus equity and additional compensation benefits.

Company

A global financial technology company providing secure, simple, and reliable ways for customers to move and manage money across borders.

What you will do

• Own positioning and messaging for a global card and account product serving migrant and multicultural audiences.
• Lead end-to-end go-to-market strategy for product launches and major features, including launch planning, channel briefs, readiness, and post-launch analysis.
• Drive market entry across new geographies by sizing audiences, adapting positioning to local regulations and context, and partnering with regional marketing teams.
• Influence the product roadmap with competitive, customer, market, and performance evidence.
• Partner with Analytics on acquisition, onboarding, activation, funding, first spend, and retention funnels using unit economics and customer behavior data.
• Use AI-first tools for research, message testing, competitive tracking, content production, and workflow automation while creating reusable playbooks for scale.

Requirements

• 6+ years of product marketing or related go-to-market experience in a data-driven B2C product company.
• Experience in fintech, payments, banking, or financial services, including work with international or multicultural audiences.
• Proven success launching products and features for diverse consumer audiences and influencing product roadmaps.
• Strong positioning, messaging, analytical, and cross-functional collaboration skills.
• Ability to interpret unit economics, consumer behavior, and market data to inform marketing strategy.
• Ability to work onsite in Arlington, Virginia, Tuesday through Thursday each week.

Culture & Benefits

• Hybrid work environment centered on in-person collaboration.
• Flexible paid time off and paid parental, medical, military, and family care leave.
• Health, dental, and vision insurance with a 401(k) plan and company matching.
• Mental health and family-forming benefits.
• Employee Stock Purchase Plan and continuing education support.