CRM Manager (ManyChat)

TL;DR

CRM Manager (ManyChat): Owning lifecycle marketing and conversational automation for consumer products with an accent on multi-channel messaging flows across Facebook Messenger and Instagram DMs. Focus on building complex automation architectures, optimizing funnel performance, and driving player activation and retention through data-driven strategies.

Location: Must be located within approximately ± 4 hours of CET (Central European Time)

Company

hirify.global is a leading tech company creating and operating innovative consumer products across health, education, and entertainment industries.

What you will do

• Own the full automation architecture in ManyChat from lead capture to conversion and retention.
• Design and execute lifecycle marketing strategies covering activation, onboarding, engagement, and reactivation.
• Build and maintain player segments based on behavior, activity stage, and lifetime value.
• Plan and deploy promotional campaigns, event-based triggers, and re-engagement sequences.
• Continuously test message copy, timing, and flow structure to optimize conversion rates.
• Manage ManyChat integrations with external platforms like CRMs, payment systems, and data tools.

Requirements

• 3+ years of experience in CRM, lifecycle marketing, or marketing automation.
• Hands-on experience with ManyChat is required.
• Proven ability to build complex, multi-step automation flows.
• Experience managing Facebook Messenger campaigns.
• Strong analytical skills with a data-driven approach to funnel optimization.
• Must be located within ± 4 hours of CET.
• Strong written English proficiency.

Nice to have

• Experience in online gaming, sweepstakes, subscription products, or high-volume consumer apps.
• Advanced AI user capable of leveraging tools for copy generation and performance analysis.

Culture & Benefits

• Remote work environment with the freedom to work from anywhere within the allowed time zone.
• Unlimited paid time off policy.
• Paid national holidays.
• Company-provided MacBook for productivity.
• Flexible independent contractor agreement offering autonomy and tax advantages.

Hiring process

• Recruiter Screening (40 minutes)
• Technical Interview (45 minutes)
• Final Interview (30 minutes)