CRM & Lifecycle Lead (International)

TL;DR

CRM & Lifecycle Lead (International): Owning the international lifecycle engine end-to-end, from strategy to execution, to drive activation, adherence, and retention across global markets. Focus on building scalable lifecycle programs for new market launches, optimizing cross-channel messaging, and leading a team of copywriters to deliver high-impact patient outcomes.

Location: Hybrid (3 days a week in the London office)

Company

hirify.global is a global leader in personalized health and wellness, providing end-to-end weight-management programs and long-term care solutions.

What you will do

• Own CRM and lifecycle strategy across international markets to drive LTV and retention.
• Build lifecycle programs from scratch for new market launches, including segmentation and messaging.
• Scale established programs in Germany, Canada, and Japan through strategic oversight and experimentation.
• Lead a team of local-language copywriters to ensure high-quality, localized execution.
• Partner with Product Growth to align lifecycle efforts with conversion and paid acquisition.
• Ensure deliverability, list health, and compliance with GDPR and local privacy regulations.

Requirements

• 5+ years of experience in CRM, lifecycle, or retention marketing, ideally in DTC subscription or healthcare.
• Hands-on experience with modern lifecycle platforms like Customer.io, Braze, or Iterable.
• Proven ability to build and manage lifecycle programs for new markets or brands.
• Strong command of segmentation, automation, A/B testing, and lifecycle measurement.
• Experience with data compliance (GDPR) and deliverability management.
• Must be based in or able to commute to London for hybrid work.

Nice to have

• Experience in regulated industries or healthcare.
• Multi-market or international experience, particularly in Europe or APAC.
• Proficiency in SQL or BigQuery.
• Experience with AI workflow tools like Claude Code.
• People leadership experience.

Culture & Benefits

• Hybrid working model with 3 days in the Old Street office.
• Equity options and competitive remuneration.
• 25 days holiday plus bank holidays.
• Annual professional development budget and wellness allowance.
• Enhanced parental leave (20 weeks paid for primary carers).
• Frequent team socials and a collaborative, mission-driven environment.