CRM & Loyalty Lead / Head of CRM (Marketing)

TL;DR

CRM & Loyalty Lead / Head of CRM (Marketing): Leading CRM strategy and execution for lifecycle, partnership, and product initiatives with an accent on multi-channel campaigns and user retention. Focus on optimizing business KPIs, implementing advanced segmentation, and scaling CRM functions across US and EMEA markets.

Location: Hybrid in London, UK (Office 4 days a week). Relocation support and visa sponsorship are available.

Company

hirify.global is a premium transportation scale-up redefining chauffeuring services across Europe, the US, and the Middle East.

What you will do

• Develop and lead CRM strategy for lifecycle and partnership initiatives across email, push, and in-app channels.
• Drive optimization of business KPIs, including conversions and churn, through a clear optimization roadmap.
• Implement automation, personalization, and A/B testing to enhance lifecycle programs and product launches.
• Collaborate cross-functionally with Analytics, Product, Growth, Design, and Engineering teams.
• Oversee CRM functions for both consumer and business segments.

Requirements

• 5+ years of hands-on experience in CRM campaign management.
• Proficiency with Braze, Iterable, or similar marketing automation platforms.
• Expertise in A/B and multivariate testing, including experiment design and post-campaign analysis.
• Strong data-driven mindset for independent analysis of segmentation and performance metrics.
• Basic knowledge of HTML/CSS for personalization and templating.

Culture & Benefits

• Hybrid work model (4 days office, 1 day remote) in West London with flexible hours.
• Employee stock options plan.
• Private medical and dental insurance, plus life and critical illness cover.
• Professional development stipend and best-in-class equipment.
• Monthly hirify.global journey credits and Cycle to Work scheme.
• Relocation support, including visa sponsorship and allowance.