Field Marketing Manager (Webinars)

TL;DR

Field Marketing Manager (Webinars): Leading the strategy, execution, and growth of global webinar and virtual event programs with an accent on demand generation, content storytelling, and operational excellence. Focus on building a repeatable engine for brand awareness and pipeline growth through data-driven insights and cross-functional collaboration.

Location: Hybrid, must be able to work from the Toronto office (Liberty Village)

Salary: $82,000 – $100,000

Company

hirify.global is a global employee recognition and rewards platform empowering organizations to build cultures where people feel seen and valued.

What you will do

• Develop and execute a global webinar and virtual event strategy to support demand generation targets across North America, EMEA, and APAC.
• Manage the end-to-end lifecycle of virtual programs, including audience acquisition, platform management, and live experience delivery.
• Collaborate with marketing, sales, and content teams to align event messaging and maximize pipeline conversion.
• Utilize AI tools for marketing assets, audience segmentation, and performance analysis to optimize registration and engagement.
• Analyze post-event data to refine strategies and ensure efficient program performance.
• Coordinate with internal teams and external agencies to ensure seamless execution and brand consistency.

Requirements

• 3+ years of experience executing high-volume webinars and virtual events.
• Proven ability to manage complex projects across multiple platforms and multi-disciplinary teams.
• Deep working knowledge of digital event platforms and marketing technology (e.g., ON24, Splash, Salesforce, Marketo).
• Strong analytical skills with a focus on delivering against forecast commitments for inquiry and MQL.
• Ability to work in an agile environment and manage relationships with external suppliers and partners.
• Must be based in or able to commute to the Toronto office for hybrid work.

Culture & Benefits

• Health benefits and life insurance coverage starting on day one.
• Employer-matched RRSP contributions.
• Flexible vacation policy to support work-life balance.
• Supported professional development through LinkedIn Learning and mentorship programs.
• Employee-led resource groups and regular team connection events.
• Parental leave top-up and comprehensive employee assistance programs.